Need a business idea?
or have you got one floating around you just can't seem to get going with?      

You can create your perfect business idea using  a 7 step formula and create your first ideal product or service 

Get paid to be yourself!

Are you an employee?

Do you find yourself at least once a day silently screaming into the stationery cupboard because you are so sick of your job?

The work, the hours, the customers, your colleagues, the rules, that really irritating team leader or pain in the backside manager who has no idea about the real world, in your eyes? 

Or the fact your lunch hour is in reality a lunch 10 minutes because you just can't get away from your desk for a break?

Is it some or all of the above?

Are you truly sick of the 9 - 5 commute, the long hours,  zero praise and all for a rubbish salary?

Or have you 

Had a significant change in your life?

Redundancy, retirement, empty nest, loss, looking after a parent?

Are you facing redundancy rather unexpectedly or lucky enough to have chosen to take it because it is on offer?

Perhaps you have retired from a conventional job, left a uniformed service or maybe now an expat looking for something else to challenge and excite you for the next (some say the best) part of your life?

Has something big changed in your life such as the kids leaving home, or perhaps, very sadly you have lost your partner or you are now having to look after an elderly parent?

Have you just simply decided now is the time you are going to actually get on with that thing you always wanted to do for the last however many years? 

Are you still wondering what you are going to do with your life?

If so...

  • Are you stuck in the process of looking for that one great business idea, or
  •  Have you had your idea rolling around your mind but a bit frightened to press the go button?

Whatever your reason, I am so glad you are here because I just love  the fact you are even contemplating  a different kind of life for yourself because it is all possible

Never mind about what age or stage you are at

YOU have a lot to share with others

 You just need a map, someone to light the way and for you to be brave enough take just the first step

You can design your perfect small business idea  around who you are and how you want your life to finally be


You can  tweak an idea you already have but can't seem to get going with to refine it to make it absolutely right for you


You don't waste any more time going round in circles in your head worrying about finally starting but then wondering if you are choosing the right business idea to begin with

I want to help you because

I have spent my entire working life in a regular average paid job but dabbled several times in starting small business ideas on the side, over the years because I wanted to get out of working for someone else, probably just like you.

And what I mean by dabbling is  I tried 9 online business and 1 offline business attempts.

Some were passion based and the others were "it seemed like a good practical idea at the time"  ideas.

My efforts all failed miserably and totally turned me off the very mention of "business idea" for a very long time because I thought I was a failure.

I didn't match up at all or relate to any of the people I saw on Dragon's Den or read about in other people's success books.

In fact the real world offline business nearly destroyed my relationship because it was "the  practical choice!"

It all seemed too hard and I thought I must be stupid...

...but I wasn't and then the penny dropped as I realised after some training

I had gone about it entirely the wrong way!

My criteria for choosing each business idea had been

  • Practical reasons 
  • Passion & interest 

And both methods led to disaster for me because 

"Follow your passion" is not necessarily the best advice for everyone as you can fall out of with your passion.

A  love of something could very easily turn to hate when you start to do it in exchange for money.

"Being practical"  is like wearing sensible shoes.

You know they will do the job but deep down you want to break out and wear diamante flip flops because they fit your personality better.

(But don't get me wrong "passion for business" is essential and I use it throughout in that context)

So to help you shortcut all of this misery,  I want to share this simple 7 step unique business idea formula I learned so you can benefit from all of my my stupid and basic mistakes

I didn't know there was a simpler way to get it right first time without all the messing about,  hoping for the best, all the wasted time and money, especially the money  and of course the stress.

Most of all, I didn't know you could create a business around using a simple formula to 

  • Create what sort of life you want
  • Use the gifts and talents you already possess and love 
  • Use a goldilocks formula to create just the right business idea
  • Find the perfect market place for your specific product or services
  • Help you take the first crucial steps forward in your market place
  • Learn to overcome challenges & obstacles in your way
  • Learn where to find the right people to help you with your business

So what about you?

 Is now the right time for your business idea to see the light of day?

I would like to help, but, as we don't really know each other properly yet, I thought you might want to just dip your toe in the water with me first

So, I created this free mini course below:

Actually it's not that mini, you are getting nearly 50 percent of the paid course here and you can make use full use of it to come up with a business idea in any industry.

You can learn how to start thinking outside the job box to create a business idea that is perfect for you or tweak to perfection the one you have already set your heart on...

It will help you get out of the employee mindset and into...

making a living without a job and teach you how you can profit from your own personal life experience

So start creating YOUR perfect business idea today?

Create Your Perfect Business eCourse

Just sign up  for the free mini-ecourse and  you will learn how to:

  • Clarify more about what you want and how you want to live your life
  • Seek out what you already have in terms of personal skills and assets
  • Look for opportunities from what is staring you in the face
  • Decide what form your business will take

And all based around who you are and how you want to live your life

Instead of just looking at what you are good at, we are going to explore

  • How your business idea should fit in with your lifestyle and not the other way round
  • How your unseen traits could be monetised
  • Where to look for monetisation opportunities
  • What your monetisation options can look like

This short but powerful mini-course can also help even if you already have an idea

It will help you refine and clarify it to fit you more authentically or even just to come up with some new monetisation options you may not have though of.

Whatever our situation, att the end of it, you will have at least one viable idea to work with, but I know you will be buzzing with lots more

I love the joy people experience during their light bulb moment as they join up the dots and/or make a connection about a business idea in a way they hadn't thought of before or dismissed at an earlier point for the all the wrong reasons

And I really love it when people opt for working to their strengths instead of wasting time trying to better their weaknesses.

That route is such a wast of energy and just makes you annoyed because you are setting yourself up to fail each and every time you go there.

Why not choose the easier path?

Joy, freedom & flexibility are all available to anyone with the courage to step out of their comfort zone

But for sure, this journey is definitely not for everyone...

It won't be for you

If you don't believe it is possible because the very first thing you need is faith in yourself.

You are not too old, too uneducated, too late or too anything with a negative attached to it!

All your obstacles can be overcome very easily if you are prepared to put in some effort

It won't be for you if you are afraid to try something new because you cannot be brilliant just inside your own head, you have to move off the sofa and create some action to accompany all of your thinking

  • It won't be for you if you think work has to be hard, if you enjoy what you do then it's not work really.
  • It won't be for you if you don't put the work in because you can't change the world whilst watching TV.
  • It won't be for you if you will only take conventional advice because the old ways no longer work in our modern world.

But, worry not because

The great news is

It has never been more technologically favourable to come up with a simple business idea on a Saturday and start implementing it by Monday morning!

Want to skip the mini-course and go all in?

Read more about the full course  with bonus material to
learn the 7 step unique business idea formula 

 Create Your Perfect Business Idea


  • Discover your big picture
  • Discover what you already have
  • Create your first product or service
  • Find your market place & your buyers
  • Take your first steps forward into your market place
  • Overcome obstacles & roadblocks to intial progress
  • Discover which supporters will take you further along the path

plus some really useful  extra bonus material is included to help you find your answers more quickly.

You will be able to finish the course and come up with at least one viable business idea and be able to go forward with your first fledgling product or service.

Find out more...

Want to keep geting  updates?

You can join the mailing list by signing up in the box below and keep up to date as this site grows and develops.

You can also opt in when you sign up for the mini course, so no need to subscribe twice.

Looking for inspiration from others?

If you would like some real world inspiration you can read more about real people on my case study page.

Real people who have successfully taken the leap and taken action on their own brilliant business idea.

Some have also taken some pretty unique routes as well which might make you go "well I would never thought of that one"

Want to ask a question or contact me?

If you would like to ask business idea specific questions or generally contact me, feel free.

By you being bold enough to ask about what you don't know, you can really help others as well who are less confident about asking.


Thoughts, ideas, questions? Leave me a comment in the box below.