Do you want to create an outstanding business idea?

You can turn unemployment, redundancy or feeling stuck into an opportunity to design your own self employment full or part time and get paid to be yourself in any industry ?

Work from home

Self-employment business idea, perhaps? 

Why not design your own job for a change?

Ever thought about it? 

Maybe it's time for you to start thinking about having more of your own job security in these uncertain times; to design your own job.

Work at what you love, outside the standard job box, based on what you want to do and not what you have to do?

Build your work around your life and not your life around your work

Part-time, full-time, alongside your current job...it is doable if you go about it the right way.

Do you find yourself thinking anything of these things?

  • I’m fed up of working for someone else
  • Working from home has inspired me to want to create something of my own so I don't have to go back to commuting and spending all my time away from home
  • I’ve realised the standard workplace is really not for me, especially full-time
  • I’d like to build something on the side to transition into
  • I just want to design my own job
  • I have a business idea that has been rolling around the back of my mind and I can't seem to get going with it.

Would you like to learn a concrete process that makes things so much easier? 

  • How to create your big picture first
  • And find the gems you already possess
  • To come up with your business idea for any industry, tailored around you
  • Then find out who wants what you have to offer
  • Then move forward with your idea
  • Plus learn to navigate obstacles and bumps in the road
  • And also find the right people to help you progress with your plans

You do? Great. Then I can help you...

Learn the 7-step business idea formula to help you create your perfect business idea – built around who you are and how you want to live your life. Let me help you come up with your first product or service that sees you dip a toe in the waters of self-employment for the first time. 

I can help you to: 

  • Create the sort of life you want
  • Use the gifts and talents you already possess to build something incredible
  • Find the business idea that sticks
  • Find the perfect market for your specific product or service – no generalising here
  • Help you take the first crucial steps towards reaching your ideal market
  • Learn to overcome the challenges and obstacles likely to stand in your way
  • Learn where to find the right people to help you with your business and turn vision into reality

Whether you opt to learn at your own pace with my downloadable e-course or enrol on my tried and tested (with testimonials to prove it!) email coaching programme, I can help you turn unemployment, redundancy or feeling stuck into an opportunity to change your life. 

Are you that employee who:

Silently screams in the stationery cupboard at least once a day because you are so sick of your job?

The work, the hours, the customers, your colleagues, the rules, that really irritating team leader or pain in the backside manager who has no idea about the real world, in your eyes?  

Or the fact your lunch hour is in reality a lunch 10 minutes because you just can't get away from your desk for a break?

Is it some or all of the above?

Are you truly sick of the 9 - 5 commute, the long hours, zero praise; all for a rubbish salary?

Or you might have other reasons to want to pursue a business idea…


Have you had a significant change in your life?

Redundancy, retirement, empty nest, loss, looking after a parent?

  • Are you facing redundancy rather unexpectedly or are lucky enough to have chosen to take it because it is on offer and too good to turn down?
  • Perhaps you have retired from a conventional job, left a uniformed service or are now an expat looking for something else to challenge and excite you for the next (some say the best) part of your life?
  • Has something big changed in your life such as the kids leaving home, or perhaps, very sadly you have lost your partner or you are now having to look after an elderly parent?
  • Have you just simply decided now is the time you are going to actually get on with that thing you always wanted to do for the last however many years? 

Are you still wondering what you are going to do with your life?

  • Are you stuck in the process of looking for that one great business idea?
  • Have you had your idea rolling around your mind but been a bit frightened to press the go button?

Whatever your reason, I am so glad you are here because I just love the fact you are even contemplating  a different kind of life for yourself. Because it is all possible.

Never mind about what age or stage you are at,

YOU have a lot to share with others.

 You just need a map, someone to light the way and for you to be brave enough take just the first step and

Get paid to be yourself!


I want to help you learn how to design your own job 

I have spent my entire working life in a regular average paid job but dabbled several times in starting small business ideas on the side over the years, because I wanted to get out of working for someone else. Probably just like you, right? 

You can read more about 'my epic failures' here...

And when I say ‘dabbling’ what I mean is that I have nine online business and one offline business attempts beneath my belt. 

Some were passion projects and the others were "it seemed like a good practical idea at the time"  ideas.

My efforts all failed miserably and totally turned me off the very mention of "business idea" for a very long time, because I thought I was a failure. 

I didn't match up at all or relate to any of the people I saw on Dragon's Den or read about in other people's success stories.

In fact the real world offline business nearly destroyed my relationship because it was "the practical choice!"

It all seemed too hard and I thought I must be stupid...

...but I wasn't. You see, after some training, the penny dropped. 

I had gone about things entirely the wrong way!

My business idea process was totally flawed

My criteria for choosing each business idea had been:

  • Practical reasons but completely wrong for my lifestyle
  • Passion and interest but completely wrong for my personality

And both methods led to disaster for me because:

"Follow your passion" is not necessarily the best advice for everyone. You can so easily fall out of love with your passion. 

A love of something could very easily turn to hate when you start to do it in exchange for money.

"Being practical" is like wearing sensible shoes; you know they will do the job but deep down you want to break out and wear diamante flip flops because they fit your personality better.

But don't get me wrong, "passion for business" is essential and I use it throughout in that context.

Now with all of that said, perhaps you can understand why I want help you shortcut all of this misery?

  I want to share the simple 7-step unique business idea formula I eventually learned, so you can benefit from all of my stupid and actually very basic mistakes


I want to show you the easier route 

I didn't know there was a simpler way to get it right first time, without all the messing about and hoping for the best.

Without all the wasted time and money - 

Especially the money!

And not to mention the stress too which is brutal..!

Most of all, I didn't know you could create a business idea around using a simple formula to create the life you want using gifts, talents and ideas you already possess…for people who are just waiting to pay you for your products and services. 


So, what about you? 

Is now the right time for your business idea to see the light of day? 

Are you ready to start work on what you want to do for a living?

I would like to help, but, as we don't really know each other properly yet, I thought you might want to just dip your toe in the water with me first…


Start creating YOUR perfect business idea today, in any industry you want.

Option 1: Let’s start by getting to know each other. Dip a toe in the water of working to build your perfect business with a taster to see how you like the process:

Download the Business Idea Template here and start there. 

Option 2: Next, with the groundwork done, let’s start changing your life.

The self-study e-course will teach you the 7-step Business Idea Formula for less than the cost of a decent night out! 

Created using the simple to use Thinkific Learning Platform, the seven lesson course plus bonus materials will teach you how to: 

  • Clarify more about what you want and how you want to live your life
  • Seek out what you already have in terms of personal skills and assets
  • Look for opportunities from what is staring you in the face
  • Decide what form your business will take

And all based around who you are and how you want to live your life.

Instead of just looking at what you are good at, we are going to explore:

  • How your business idea should fit in with your lifestyle and not the other way round
  • How your unseen traits could be monetised
  • Where to look for income opportunities
  • What your income options can look like

I also offer a third option

If you’re ready to go all-in and seek some hands-on help from me to guide you through the complete process of building your perfect business idea, my email coaching course could be for you.

It’s more in-depth than any other business development help I offer and you’ll find more on who I work with and how the email coaching package works here.


What if you have a business idea already?  

This powerful course can help turn it from an idea into your reality

The course will help you refine and clarify your business idea to fit you more authentically or even just encourage you to come up with some new monetisation options you may not have thought of yet. 

It will grow the ideas you do have and encourage the ones that you as yet don’t. 

Whatever your situation, at the end of it, you will have at least one viable idea to work with. But I know you will be buzzing with lots more.

I’ll turn the light on for you...

I love the joy people experience during their light bulb moment, as they join up the dots and/or make a connection about a business idea in a way they hadn't thought of before or had dismissed at an earlier point for the all the wrong reasons

And I really love it when people opt for working to their strengths instead of wasting time trying to better their weaknesses.

That route is such a waste of energy and just makes you annoyed because you are setting yourself up to fail each and every time you go there.

Why not choose the easier path?

Joy, freedom & flexibility are all available to anyone with the courage to step out of their comfort zone


Is this business idea journey for you?

There’s no doubt that this journey is definitely not for everyone. It isn’t for you if you don’t believe it’s possible, because the very first thing you need is faith in yourself and the willingness to believe you can do it...

You are not too old, too uneducated, too late or too anything with a negative attached to it

All your obstacles can be overcome very easily if you are prepared to put in some effort.

It won't be for you if you are afraid to try something new, because you cannot be brilliant just inside your own head. You have to move off the sofa and create some action to accompany all of your thinking.

  • It won't be for you if you think work has to be hard; if you enjoy what you do then it's not really work.
  • It won't be for you if you don't put the work in; you can't change the world whilst watching TV.
  • It won't be for you if you will only take conventional advice; the old ways no longer work in our modern world.

The great news is…

It has never been more technologically possible to come up with a simple business idea on a Saturday morning and start implementing it by Monday night!

Finish the course and come up with at least one viable business idea to be able to go forward with your first fledgling product or service.

Find out more...


Are you looking for inspiration from others?

I’m a firm believer that the 7-step business idea formula changes lives, but don’t take my word for it. Read some real world inspiration from real people who have built their own business success on my case study page.

Real people who have successfully taken the leap and taken action on their own brilliant business idea.

Some have also taken some pretty unique routes too, which might make you go "well I would never thought of that one"


Would you like to ask a question or contact me?

If you would like to ask business idea specific questions or generally contact me, feel free.

By being bold enough to ask about what you don't know, you can really help others as well who are less confident about asking.


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