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Small Business Ideas Case Studies

Small business ideas case studies are my favourite way of showing you real world examples of people just like you who wanted to or were forced to change direction with their career for any number of reasons.

Not one person said it was easy, but neither did they say they regretted what they had chosen to do.

Ups and downs along the way...

Sometimes that is the way life goes but they all had one thing in common:

without exception they all had to start at the beginning

Sometimes with no complete idea of what they wanted to do to start with, or no experience of the business they have ended up in.

All had no customers to start with, more often than not without much money and no product even to begin with.

They just got on with it.

For even more inspiration and a few unique business ideas head over to this page.

Small Business Ideas In Action

I often chat to people randomly about them coming up with their own small business ideas so I though I would just quickly write an  article about the thought process when they uttered those wonderful words to me that I love, "I would really like to work for myself but I don't know what to do" or "I have an idea I would like to pursue but I don't really know how to get going with it"

And then the conversation starts and we come up with some ideas together, very quickly.

Here are some examples

Or I am always finding great business articles and  stories around the web of other people who have great ideas they took and ran with, so I hope they inspire you in some way:

Some more small business ideas in action...

Are you a mumpreneur looking to work from home?

Are you a mum who is looking to work from home during hours that suit you best.

I have been looking for kids business ideas to use a case study on my small business ideas page and found Cheekimonkeys.

They are a UK based company that operate a franchise style of business and I really liked what they offered because it seems to be a win/win situation for everyone.

They operate in the children's markets  industry and they offer for a territory fee marketing and business support to self employed and working from home event organisers or telesales executives.


Are you an aspiring writer who works full time?

As small business ideas go, are you an inspiring writer who works full time?

Well meet Jeffrey Elefante a creation of WG Clark, an IT professional who works in Higher Education.

Jeffrey came to life as a sort of project to help with a mental health issue but who became much more than personal therapy.

He has morphed into an illustration and has a healthy instagram following plush a short story created and published as a book which will become a series.

Jeffrey also has a new store in development online and his potential is unlimited.

Read more for inspiration if you are sitting at your desk thinking, this sounds like what I would like to do.

Jeffrey is in the early stages but the point is, he has gone from idea to product rather than idea to back burner because its easier than starting!

Are you interested in building a Life or Business Coaching Practice?

Cherry Sewell spent a lot of her life doing work she never felt in her soul and decided she wanted something different, so she started a life coaching practice.

However, she also decided she may not have chosen the right focus so has decided to rebrand herself along the way.

Not an easy decision to make

Read More from this UK born, Australian living lady who wants you to live your very own authentic life.

Interested in a wine business but don't have any money?

Want to start a wine business? Read about Joachim Niclasen from Denmark and how he started his on an absolute shoestring, with no wine, no customers or any industry experience. Read More...

Do you love chocolate & sweet treats but want to stay fit and healthy?

Interested in starting a sweet treat business as one of your small business ideas?

Read all about Carey Davis-Munro from the UK and how her confectionery business has caught the eye of world famous models, world class athletes, the food world and the press... Read More...

Starting a financial services company with a difference?

David Gibson had a promising military career until a health problem invalided him out of the army quite unexpectedly.

Over the years though, as a hobby he had been deeply interested in precious metals and currencies of the world.

He thought of one or two small business ideas but opted for this one.

This has led him to creating an online business using his knowledge to help others by creating solutions for institutional and private investments outside of the central banking system.

In fact he offers you the chance to become your own central bank. Read more about David and his business.

Do people compliment you on your cakes and baking?

Well, if they do and you have a passion for all thinks baking then let me introduce you to Darlene Arbarquez from Canada who started out making cakes as something to do while waiting for the birth of her child, she made a birthday cake for her brother.

Now several years on she has a great website with a YouTube channel teaching others how to create as she would say fabelicious creations!

She shares cake decorating ideas and offers you some terrific recipes, I am definately going to do her Ultimate Chocolate Cake and her chocolate cake in a mug looks to die for.

Her cake decorating tips look wonderful. I was particularly taken by her designer handbag cake tutorial and I never knew you could do so much with buttercream!

She has also created a paid for class that brings her passive income.

I am inspired so I am sure you will be about this the heading of small business ideas.

All this talent from a lady who first started making cakes out of a box and icing from a tin.


Are you wild about wedding cakes?

Well if you are, you might want to head over to Lorelie Carvey and her website and offline business called Wedding Cakes For You. Based in New England in the USA, Lorelie had my head spinning with her busy life.  She is also a part time belly dancing and fitness instructor as well has running her off line cake business for brides and lessons for would be cake decorators and selling her own product.

She is a 30 year veteran in the field of baking, and she has distilled her knowledge and success secrets into 2 ebooks with her best recipes, and exact steps to making, baking, constructing and transporting wedding cakes and recently she has added a video series of tutorials to go with the books. 

A complete package for DIY Cake makers or professionals.

If you are interested in a business that touches your creative soul and inspires you to build something beautiful and lucrative then Lorelie and her website content will have you glued to your computer screen for hours, it did me.

Great inspiration if you want to start your own wedding cake business.


Natural Health Related Interests

I don't know about you but I am very interested in natural health and healing.

I believe we are sometimes the cause of our own problems and can fix them without chemical intervention, depending of course what the problem is.

So great potential in this area for small business ideas.

Karen Alison in Canada agrees with me. In fact she believes it so much she has started a business around natural remedy cures and healing for common ailments, not easy when you come from a family of practical thinking family doctors and engineers who think it is all a bit woo woo.

She is also passionate about helping people through advice and coaching who suffer from the very debilitating condition of irritable bowel syndrome.

Along with a colleague Kathy, they have written extensively and provided advice to sufferers around the world, via consultation and the creation and selling of their own digital products.


Craft Business Ideas

A lot of people have hobbies they would like to turn into a business. Mostly labour intensive, difficult to turn a profit because you don't have the volume and quite often it ruins the love of the hobby.

But if craft is one of your small business ideas then perhaps you may find inspiration in Irina's story.

Irina in Berlin decided to take her idea and teach others how to do it themselves. A great example of how to do something once and people buy again and again.

I had never heard of this subject before but I can see the endless potential and the evergreen nature of the business. Babies will always keep being born and new mums will always welcome new born or baby shower gifts.

A simple but brilliant idea, what do you think? I love it.


Home Brew Hobby?

Bobby Don Johnson loves to make homebrew, and it turns out he is actually really very good at it.  

In fact he has won awards for his efforts, becoming and american champion for Barley Wine.  

This wasn't what he trained for though, he is a west Texas man trained for the oil fields of Alaska.

But with a down turn in the economy and one eye on getting out of the business, Don turned to what he loved best and decided he would become an authority online about his favourite subject.

In fact it was due to the problem he found trying to locate information on line at the time, you could only research books for the best information, that he decided to share his knowledge with others.

And so winning-homebrew.com was born.


Want to share your start up story?

If you have been brilliant enough to go from sitting on your sofa dreaming about leaving your job to actually doing something about it and creating your own small business ideas story

I would LOVE to hear from you.

I would love to feature you on this website.

People love to hear how others have achieved something they want to do and all the steps they took.

You can read in any book how to come up with and execute small business ideas but nothing trumps a personal story

Consider yourself a potential light in someone's darkness.

Such a great way to give back....don't you think?

If you do, then please go right ahead and tell me more below:

Would you like to be a lightbulb in someone else's life?

and help someone else with your experience of how you started?


Thoughts, ideas, questions? Leave me a comment in the box below.